There’s no question Wales’ White Noise Sound keep one eye on the past with their blissed out pulse, but they also keep both hands on it and drag it into the now for a 21st century debut that arrives fully baked out of the oven. Where many would have looked back and taken all that rich history (Velvets, MBV, Spacemen 3) and seen it as the destination, White Noise Sound took it as only a starting point. More re-invention and re-interpretation than revivalist, WNS deftly side-steps the pigeon-hole trap and drop some sounds that are, for all the nods to the past, timeless. – Mr. Atavist The self-titled album executes hypnotic ambient washes, warm synth interludes and blaring wall-of-sound drive with blistering mastery. Sunset and Blood pound away like the booming lovechild of Joy Division and The Jesus And Mary Chain, whilst the absolutely dazzling synth work on Blood (Reprise) and Fires In The Still Seapools influence from the likes of Cluster and Tangerine Dream at their best. With the addition of sparse, gifted lyricism and accomplished string / woodwind cadenzas, White Noise Sound have created tunes and textures tantamount to sheer brilliance. For all psych-addicts and synth junkies, this’ll be the one of the best fixes you’ll get this year. – Miniature Music Press In this day and age of ironic and increasingly obtuse band names, a band like White Noise Sound is refreshing. Like the heyday of generic foodstuffs, what you see on the label is exactly what you get here (…) WNS has been influenced by earsplitting bands from both sides of the Atlantic, including Velvet Underground, Suicide, Jesus And Mary Chain and of course the aforementioned Spacemen 3. – MOKB The mesmerising sound of psychedelic guitars never gets old and this new sextet from Wales is here to prove it. Riding a hypnotic beat through a controlled wall-of-sound, they refresh an underground heritage that wears its sunglasses at night and grooves to the special sounds of the Velvet Underground and their many progeny. With some tutelage from Spacemen 3′s Pete Kember, WNS’s impressive debut charges out of the gate with the Suicide-style propulsion of "Sunset" before finding a dream-like plateau of noise-y bliss. – Chris Twomey / Tandem As the first track kicks in, I’m riveted to the speakers: Incredibly cool stuff, kind of a marriage of seminal Wire with Suicide, awakens something in my blood. It’s all there; squeals of short feedback as punctuation; the offhand, slightly shaky vocals; the beat that could fire the edgiest catwalk slither-struts. – Punk Globe We’re absolutely loving this sonic blast of intense, hypnotic pyschedelic rock from Welsh sextet White Noise Sound. It comes from their debut self-titled album and it is no surprise to discover the band had assistance with the record from no less than Pete Kember (Spacemen 3, Spectrum etc.) and Cian Ciaran from Super Furry Animals. The self-titled debut album from White Noise Sound offers the closest recreation of the wall of sound built by bands like My Bloody Valentine and The Jesus and Mary Chain in years. It is clear from the grinding, echoing guitars and laconic vocals of “Sunset” (the album’s opening track), that this Welsh sextet has the musical onions to dive straight into this experimental form. This is an album that can be appreciated just as easily for its progressive nature as it can for nods to the past. Regardless of whether or not we find ourselves on the cusp of another retro fad, White Noise Sound have made a solid, intriguing experimental debut. – Blast Magazine / Boston This aptly named band manages to get all kinds of drone going, and then revs into a full-on pop song when you least expect it. A world of music is created here that exists at the corner of Krautrock and Shoegaze, with field trips to Psych and Garage. Timely and timeless. – Pirate Cat Radio A Welsh sextet of knob twisters messing with synths, feedback and drone to make blissed-out electronic soundscapes that feel like a dream. – Philadelphia Weekly The Welsh sextet is clearly enamored of 25-years-gone peers like Spacemen 3, Loop and the Jesus & Mary Chain – all feedback, distortion and drone in service of alternately driving and gentle psychedelic tunes. But Loop and the 3 aren’t around anymore and the Chain hasn’t sounded like this since its first album. – The Big Takeover It’s not "blow your mind" psyche where you burn a bunch of candles and stare at the walls for an evening, but that particular brand of head nodding, shuffling two-step psyche that is better suited for parties. – LimeWire If you’re gonna (essentially) cover Spacemen 3’s "Revolution" in 2010, The band rarely commit the same offence twice, constantly digging for new ways to re-invent the wheel. This mentality pays off on “Is It There For You” and “No Place To Hide”, both of which should be heralded for epitomising feverous endeavour. – Artrocker Rock Times (FR) | Foutraque (FR) | W-Fenec (FR) | Helga Rock (DE)
 WHITE NOISE SOUND is the eponymous debut from the Swansea / Cardiff, Wales-based sextet. Completed with the help of Pete Kember (Spacemen 3, Spectrum and E.A.R) and magician Cian Ciaran (Super Furry Animals), the album is the realization of a band conjuring their own particular wall-of-sound – at once relentlessly pulsating and blissed-out |
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